PSA has built a custom solution that incorporates the #1, most stable, secure fulfillment solution in the market. We created a host of programs written by PSA programmers to enhance our fulfillment file handling. Our core program is Quickfill which has been known to be used by small publishers but is also used by many large publishers and fulfillment houses as a network solution. PSA has written custom web-database link self help programs, customer reporting and file handling tools.
Over 900 publishers and fulfillment organizations rely on QuickFill to serve from 200 to more than 1,000,000 subscribers and millions of prospects. At PSA we have many client databases with millions of names – all in the secure environment. We chose Quickfill because the program known by both BPA and ABC to be one database program that supports audited publications correctly. Financial auditors approve of the reporting and general ledger structure. We have also found that general and maintenance, flexibility and support are solid and have been trouble free.
Custom, homegrown systems are often based on old mainframe technology and rely on very “generic” processes. These systems can be unstable and often hard to upgrade. Most do not accommodate any special needs and they do not keep up with Postal, BPA or ABC upgrades.